Some of What I've Done
Still reading? Great! Here are hand-picked projects that I've done and, I must say, am pretty proud of how they turned out.
It would be ironic if this page didn't have interesting content, right?
If you've made it this far, you likely want to know if my skillset is a good fit. Here's some marketing jargon that explains some of what I can do:
In-depth content plans that align with corporate goals and KPIs, all while utilizing and enhancing already existing content to enhance net-new pieces.
Researched based, SEO-optimized content that drives though leadership and organic traffic, as well as high-level communications used to secure high-value deals and partnerships.
From single image posts, to nation-wide month-long campaigns - developing content that is engaging and elevates a brand's online presence.
Developing engaged teams, enhancing personal growth, and leading through challenging projects and situations to execute top-tier results.
Data analysis and interpretation to create content, and analyzing results to measure performance and continuously optimize content.
Video scripting, on-camera talent, website copy, Adobe Suite, event planning, podcasting, digital and OOH ad campaigns, brand management, corporate re-branding, career coaching and those are just some highlights.
Still reading? Great! Here are hand-picked projects that I've done and, I must say, am pretty proud of how they turned out.
Here's some quotes from former co-workers that really talk me up, because of course that's what will be on my portfolio page.
"Pat makes copywriting look easy. Original ideas seem to come naturally to him, while the rest of us just watch in amazement."
Senior Marketing Strategist, CARFAX Canada
"Even when the rest of the team felt like it was lost in chaos, I always knew I could rely on Pat to get his work done not just on time, but for it to be perfect to the brief."
Senior Project Manager, CARFAX Canada
"Pat always knew how to challenge the team to create incredible content. He made my team's skills shine in the spotlight with his projects."
Creative Manager, CARFAX Canada
I'm a London, Ontario based, content and communications writer that has been called a 'swiss army knife' when it comes to marketing. Over my 10+ years of marketing experience I've managed multiple social media accounts, created countless brand voice and tone guides, executed high-profile nation-wide campaigns, introduced procedures and tools that reduced project turnaround time, I've guided co-workers through upgrading their career through training and development. I've lead teams, launched products, managed events, hosted podcasts, been multiple mascots, driven change, and continually learned.
Since marketing is such a diverse skillset, I've been able to lend my skills to various industries; from office furniture to video games. This variety has allowed me to sharpen my skillset and pushed me to develop my capabilities outside of simply copywriting and lean into digital media as well.
If I'm not analyzing a company's online presence, you'll normally find me enjoying long walks with a podcast (especially if it's hockey related), spending time with my partner and daughter, or concocting a new recipe in the kitchen to try and out-do my strangely-famous and fan-favourite Dill Pickle Steaks.
I've obviously highlighted a lot about myself, but I'm more than just bullet points on a resume. Let's connect and chat more about how I can help you.